But this time with my portfolio.
Been in touch with Aydon and he's asked me to come down and see him again, so I've arranged to go down on the 22nd October. He said he would love to have a look at some of my work, so I'm really looking forward to hearing what he has to say.
Suppose I should get cracking with my printed portfolio now.
New dissertation title.
'Green is the new black'.
Had first one to one dissertation tutorial today. Really helpful. I explained my worries and that I wanted to change direction a little, which he was fine with.
Came up with a new title and a plan for the chapters. Feeling a lot more confident about it now.
Had first one to one dissertation tutorial today. Really helpful. I explained my worries and that I wanted to change direction a little, which he was fine with.
Came up with a new title and a plan for the chapters. Feeling a lot more confident about it now.
Placement work.
Lincolnshire council have sent me an image of one of the leaflets I did for them.
I did about 12 of these for events at different museums and libraries. I also did the adult and family learning handbook covers which I think they're going to send me soon.
It's not particularly something that I would normally design, but I am happy with it considering the restrictions I was given.
New identity.
The 3rd attempt.
I quite like it at the minute, but will probably hate it in a few weeks time.
I have a new found love for...
Knockout.
One of the Hoefler & Frere-Jones fonts.
One of the Hoefler & Frere-Jones fonts.
My only problem is that it's too expensive and I can't afford it.
A few things it's been used in:
Brief 7.
Live D&AD brief.
I have decided to complete one of the live D&AB brief. Obviously, since they are released in October, I wont be able to specify what exactly I will be doing. What I can say, however, is that it will be purely typographic.
I have decided to complete one of the live D&AB brief. Obviously, since they are released in October, I wont be able to specify what exactly I will be doing. What I can say, however, is that it will be purely typographic.
Brief 6.
Brief title
Book Covers
The brief
Design a stunning and contemporary cover look for one of the 20th Century's most acclaimed authors, HG Wells. Along with the promotional material to go with it.
Concept/Proposition
Produce designs for 3 or more of these titles:
The History of Mr Polly, Kipps, Ann Veronica, TonoBungay, Love and Mr Lewisham.
Considerations
Size, Materials, Jacket?
How will it stand out as modern literature?
How will they work as a set?
Target audience
Young, literate creative's.
Tone of voice
Simple, modern, engaging.
Background
Weidenfeld & Nicolson is looking for something new and interesting in its drive to publish high quality, high concept books, new and old. These titles will be enjoyed by people who may not normally read period fiction. These works by HG Wells transcend their time-frame.
Mandatory requirements
A solely typographic approach.
Avoid 'classic' or Victorian designs
Deliverables
5 book covers
A promotional poster
Bookmarks
A2 boards
Book Covers
The brief
Design a stunning and contemporary cover look for one of the 20th Century's most acclaimed authors, HG Wells. Along with the promotional material to go with it.
Concept/Proposition
Produce designs for 3 or more of these titles:
The History of Mr Polly, Kipps, Ann Veronica, TonoBungay, Love and Mr Lewisham.
Considerations
Size, Materials, Jacket?
How will it stand out as modern literature?
How will they work as a set?
Target audience
Young, literate creative's.
Tone of voice
Simple, modern, engaging.
Background
Weidenfeld & Nicolson is looking for something new and interesting in its drive to publish high quality, high concept books, new and old. These titles will be enjoyed by people who may not normally read period fiction. These works by HG Wells transcend their time-frame.
Mandatory requirements
A solely typographic approach.
Avoid 'classic' or Victorian designs
Deliverables
5 book covers
A promotional poster
Bookmarks
A2 boards
Website is now live!
One of the many things I wanted to do this summer was get my website up and running.
After many headaches, I finally managed to complete it. There's still a few things that need doing, and a few more projects that need adding but the majority is done.
I can't wait to get back and create some more work now so I can add them to my website.
Anyway, you can find it here at www.heatherbradley.co.uk.
Brief 5.
D&AD brief
Brief Title
Metro
The brief
Create a transport advertising campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers.
Considerations
Promote Metro to readers as the best way to get up to speed woth the latest news in the morning. Increase warmth towards the Metro brand.
Get readers to think about Metro as a personality rather that a product/utility.
Ensure Metro is the first choice and encourage loyalty to the brand.
Most commuters follow a set pattern in travelling. Successful work will demonstrate how the response can stand out from the noise and grab the attention of the passing person.
Target audience
Ubanites.
A typical urbanite is aged 18-44 and falls under the ABC1 socio-economic demographic, reflecting their higher-than-average income. As a person they are in full time employment and live or work in an Urbam area in the UK. They love their cities and city living. They are time-starved, media-literate and love new trends.
Background
Metro is the UK's 3rd biggest weekday newspaper with around 3.5 million readers. Distributed in 33 cities in the UK it differs from paid-for newspapers by having no political agenda.
The paper is designed for a busy working audience who want bitesized news, sport and enterainment plus information on things that are relevant to their lifestyles, such as fashion, food and travel.
As a morning newspaper it's designed to be read during the commute to work. The average time spent reading it is 30 minutes.
Mandatory requirements
Create a strapline that can be used accross consumer facing activity.
Include Metro's logo and website and adhere to branding guidelines.
Ensure ideas work nationally across Metro's 16 urban areas.
Deliverables
A minimum of 3 posters which show how the strapline can be incorporated into a campaign using a selection of transport media (bus sides, tube/bus panels, 6 sheets at stations/bus stops etc).
A2 boards
Brief Title
Metro
The brief
Create a transport advertising campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers.
Considerations
Promote Metro to readers as the best way to get up to speed woth the latest news in the morning. Increase warmth towards the Metro brand.
Get readers to think about Metro as a personality rather that a product/utility.
Ensure Metro is the first choice and encourage loyalty to the brand.
Most commuters follow a set pattern in travelling. Successful work will demonstrate how the response can stand out from the noise and grab the attention of the passing person.
Target audience
Ubanites.
A typical urbanite is aged 18-44 and falls under the ABC1 socio-economic demographic, reflecting their higher-than-average income. As a person they are in full time employment and live or work in an Urbam area in the UK. They love their cities and city living. They are time-starved, media-literate and love new trends.
Background
Metro is the UK's 3rd biggest weekday newspaper with around 3.5 million readers. Distributed in 33 cities in the UK it differs from paid-for newspapers by having no political agenda.
The paper is designed for a busy working audience who want bitesized news, sport and enterainment plus information on things that are relevant to their lifestyles, such as fashion, food and travel.
As a morning newspaper it's designed to be read during the commute to work. The average time spent reading it is 30 minutes.
Mandatory requirements
Create a strapline that can be used accross consumer facing activity.
Include Metro's logo and website and adhere to branding guidelines.
Ensure ideas work nationally across Metro's 16 urban areas.
Deliverables
A minimum of 3 posters which show how the strapline can be incorporated into a campaign using a selection of transport media (bus sides, tube/bus panels, 6 sheets at stations/bus stops etc).
A2 boards
Brief 4.
This was one of the live briefs last year that I fancied doing at the time but didn't get chance to.
Brief title
Fedrigoni's Showroom.
The Brief
Encourage more designers to visit and use the Fedrigoni London Showroom.
Considerations
Stock.
How can/will you direct the attention to the stock?
Target audience
The design and creative community, all those that use or want to use specialty papers.
Tone of voice
Sophisticated, simple
Background
In september 2008 Fedrigoni UK opened the doors to its london showroom, a place to showcase its fine and specialty papers. The purpose was to have a space that would bring the paper company closer to the design community and offer a same-day sample service.
Each month Fedrigoni UK holds various events in the showroom aimed at designers, from talks and exhibitions to games nights and awards. The showroom is also open for designers to use as a meeting space with their clients, exhibition space, sample library or private event space.
Mandatory requirements
Logo only to be used in black, white or blue.
Deliverables
A2 boards
Brief title
Fedrigoni's Showroom.
The Brief
Encourage more designers to visit and use the Fedrigoni London Showroom.
Considerations
Stock.
How can/will you direct the attention to the stock?
Target audience
The design and creative community, all those that use or want to use specialty papers.
Tone of voice
Sophisticated, simple
Background
In september 2008 Fedrigoni UK opened the doors to its london showroom, a place to showcase its fine and specialty papers. The purpose was to have a space that would bring the paper company closer to the design community and offer a same-day sample service.
Each month Fedrigoni UK holds various events in the showroom aimed at designers, from talks and exhibitions to games nights and awards. The showroom is also open for designers to use as a meeting space with their clients, exhibition space, sample library or private event space.
Mandatory requirements
Logo only to be used in black, white or blue.
Deliverables
A2 boards
Redoing old briefs.
The 'What is good?' brief from the second year.
Before:
It read breakfast dlink. It was something that had been bugging me for a while but never got round to putting it right.
After:
I just slightly altered it, moving the d to the r.
Final products:
I haven't made much alterations to the packaging itself, I felt it was quite successful as it was.
A first year project. A recycling campaign encouraging people to recycle cans by creating 3 posters, one using only image, one combining image and text and then one using only text.
I kept the general concept, using the original images and text. I just slightly altered the font and added a logo to the bottom right of each poster.
Brief 3.
Brief title
LCA
The brief
Re-design the LCA(Leeds College of Art) logo and propose a website.
Concept/Proposition
Create a modern solution that will be relevant to both fine are & graphic design students.
Consideration
How can it be suitable for all art students including designers and photographers?
Although for students, how will it be seen from a professional point of view?
Target audience
Students, Professionals
Artists and designers
Background
Mandatory requirements
Needs to be suitable for web and print
Logo
Stationary
Website
Prospectus?
Deliverables
A2 boards
LCA
The brief
Re-design the LCA(Leeds College of Art) logo and propose a website.
Concept/Proposition
Create a modern solution that will be relevant to both fine are & graphic design students.
Consideration
How can it be suitable for all art students including designers and photographers?
Although for students, how will it be seen from a professional point of view?
Target audience
Students, Professionals
Artists and designers
Background
Mandatory requirements
Needs to be suitable for web and print
Logo
Stationary
Website
Prospectus?
Deliverables
A2 boards
Brief 2.
Brief title
Creative review
The Brief
Re-design the cover and 3 page spreads if your choice for the designers magazine, Creative Review.
Considerations
Print to screen - consider web colours and fonts
Scale/Format
How can you be creative within the restrictions
Target audience
Students, professionals.
Designers.
Tone of voice
Inspiring, clean and simple.
Background
Creative Review is the world's leading monthly magazine for advertising, design and visual culture. We aim to inspire, inform and stimulate debate among our readers.
Mandatory requirements
3 page spreads
Front cover
A2 boards
Creative review
The Brief
Re-design the cover and 3 page spreads if your choice for the designers magazine, Creative Review.
Considerations
Print to screen - consider web colours and fonts
Scale/Format
How can you be creative within the restrictions
Target audience
Students, professionals.
Designers.
Tone of voice
Inspiring, clean and simple.
Background
Creative Review is the world's leading monthly magazine for advertising, design and visual culture. We aim to inspire, inform and stimulate debate among our readers.
Mandatory requirements
3 page spreads
Front cover
A2 boards
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